@TheAmolAvasare: "For clarity, we're running a small test on ~2% of new prosum…" (thread, 5 tweets)

Source: @TheAmolAvasare: "For clarity, we're running a small test on ~2% of new prosum…" (thread, 5 tweets)
Publisher: X (Twitter) | Author: Amol Avasare
Published: April 21, 2026 | Archived: April 21, 2026

1/5

When we launched Max a year ago, it didn't include Claude Code, Cowork didn't exist, and agents that run for hours weren't a thing. Max was designed for heavy chat usage, that's it.

2/5

Since then, we bundled Claude Code into Max and it took off after Opus 4. Cowork landed. Long-running async agents are now everyday workflows. The way people actually use a Claude subscription has changed fundamentally.

3/5

Engagement per subscriber is way up. We've made small adjustments along the way (weekly caps, tighter limits at peak), but usage has changed a lot and our current plans weren't built for this.

4/5

So we're looking at different options to keep delivering a great experience for users. We don't know exactly what those look like yet - that's what we're testing and getting feedback on right now.

5/5

When we do land on something, if it affects existing subscribers you'll get plenty of notice before anything changes. Will hear it from us, not a screenshot on X or Reddit.